A game-theoretic approach to digital marketing and lead generation for duopoly markets

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NOVA Math Publications

Statistics and Risk Management

Proceedings Paper
Mota,D;Grilo,A;Faias,M
Proceedings of the International Conference on Industrial Engineering and Operations Management
6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016

2016
8-10 March 2016

133-142

A game-theoretic approach to digital marketing and lead generation for duopoly markets

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